How sensitive is a child’s brain to food marketing?

How food is marketed has a powerful influence over consumer behaviour and purchases. Have you ever considered that food marketing targeted at children is to groom them towards lifelong brand loyalty? Children are particularly vulnerable to food advertising due to their stage of cognitive development. Young children think logically in concrete terms; this means thinking… Continue reading How sensitive is a child’s brain to food marketing?

That Sugar Activity

Confession: I'm a teacher, nutritionist and feeding therapist. I refuse to place a bunch of soft drink bottles on a table along with sugar cubes and ask children to guess how much sugar is in each drink. Nor do I use the same concept with chocolate bars, lollies, cereals, condiments and fruit. Why I hear… Continue reading That Sugar Activity

The Australian Health Curriculum – Is it helping or harming our children?

“When you eat junk food, you get fat!” and “Is this food healthy?” When working with children, there’s nothing off limits and thoughts are heard out loud. Children think it and say it. These are the kinds of comments and questions I’ve had from primary students in the last twelve months. This seems to be… Continue reading The Australian Health Curriculum – Is it helping or harming our children?