How sensitive is a child’s brain to food marketing?

How food is marketed has a powerful influence over consumer behaviour and purchases. Have you ever considered that food marketing targeted at children is to groom them towards lifelong brand loyalty? Children are particularly vulnerable to food advertising due to their stage of cognitive development. Young children think logically in concrete terms; this means thinking… Continue reading How sensitive is a child’s brain to food marketing?

That Sugar Activity

Confession: I'm a teacher, nutritionist and feeding therapist. I refuse to place a bunch of soft drink bottles on a table along with sugar cubes and ask children to guess how much sugar is in each drink. Nor do I use the same concept with chocolate bars, lollies, cereals, condiments and fruit. Why I hear… Continue reading That Sugar Activity

The Australian Health Curriculum – Is it helping or harming our children?

“When you eat junk food, you get fat!” and “Is this food healthy?” When working with children, there’s nothing off limits and thoughts are heard out loud. Children think it and say it. These are the kinds of comments and questions I’ve had from primary students in the last twelve months. This seems to be… Continue reading The Australian Health Curriculum – Is it helping or harming our children?

Boosting Children’s Brain Fitness

The human brain is a fascinating organ that we continue to learn more about. The fitness of the brain is also known as cognitive fitness. Cognitive fitness is the “state of optimized ability to reason, remember, learn, plan, and adapt.”[1] Maintaining brain health and fitness relies on a number of factors; optimal nutrition, regular physical… Continue reading Boosting Children’s Brain Fitness

Who is the gatekeeper of your child’s lunch box?

Prepping school lunch boxes can be the bane of one's existence. In Australia there's about 200 teaching days so that means 200 school lunches, and that's only if you have one child! As a teacher I get to see many variations of lunch box contents everyday and I'm well aware of the judgement placed on… Continue reading Who is the gatekeeper of your child’s lunch box?